
The Drug Dealers' Approach
I’ve been at my brother-in-law’s for the the past five days. He normally drinks at least one whole pot of coffee, if not more, throughout the whole day.
Since we’ve been here, I’ve been making coffee in either my French press or the Vacuum pot. We tried the El Salvador coffee. He felt the taste ended too quickly. So we’ve been drinking Starbuck’s Sumatra.
This morning, while rushing to get the kids ready for church, my brother-in-law made a pot of Maxwell House lite. Oh man! Did that taste bad!
The same thing happened to me with my 8 O’ Clock beans.
So I’ve been wondering how to start up an online coffee business. Aha! What better way than the drug dealer method. Give away one or two pounds of good coffee until they can’t go back to bad tasting coffee.

the winner is . . .
Tags: 8 O'Clock Coffee, Coffee Tasting, French Press, Starbucks
January 24, 2009 at 2:02 am
[...] scenes in cinematic history is Tony Montoya is finally hooked on cocaine in Scarface. In an earlier post, I mentioned that the best business model for converting coffee drinkers into drinkers of quality [...]